Social Media & Brand Manager for Mission-Driven UHNW Principal / in New York City, New York


JOB REFERENCE NUMBER: 2066

POSTED ON Apr 25, 2025 — Social Media Manager BY POCKETBOOK AGENCY

An UHNW entrepreneur in the food & beverage industry is seeking a dynamic and highly creative social media & brand manager to elevate and manage their personal and business brand presence across multiple platforms. This is a unique opportunity to work directly with a visionary leader, curating a polished digital footprint, driving engagement, and telling compelling stories across social media, press, and brand initiatives. The ideal candidate is a self-starter with a strong background in social media strategy, content creation, and brand management - comfortable operating in luxury, lifestyle, and F&B spaces. This role requires flexibility, discretion, and a passion for travel, as you'll accompany the principal on frequent trips to capture real-time content and manage brand-related projects on the go.

Requirements:
  • 5+ years of experience in social media management, brand management, or digital marketing, preferably within luxury, F&B, lifestyle, or hospitality industries
  • Proven track record of growing and managing high-profile or executive social media accounts
  • Strong content creation skills - photography, video, editing, copywriting
  • Highly creative with a strategic mindset and strong aesthetic sense
  • Comfortable working in fast-paced, ever-changing environments with a high level of autonomy
  • Ability to travel frequently, both domestically and internationally, often on short notice
  • Experience working with UHNW individuals or in high-discretion environments is a plus
  • Proficiency in social media tools, analytics platforms, Canva, Adobe Suite, etc.
  • Excellent communication and organizational skills

Responsibilities:
  • Develop and execute a comprehensive social media strategy across Instagram, LinkedIn, TikTok, and other relevant platforms
  • Manage day-to-day content creation, posting, and community engagement
  • Curate and maintain a consistent personal brand image aligned with luxury, lifestyle, and F&B industries
  • Travel extensively (70-80%) to capture live content, manage press opportunities, and oversee brand activations
  • Collaborate with PR teams, photographers, designers, and external agencies as needed
  • Monitor analytics, trends, and engagement metrics to optimize content performance
  • Manage and grow online presence for both personal brand and associated businesses
  • Stay ahead of digital trends, especially within luxury, hospitality, and culinary sectors
  • Assist with special projects, event coordination, and media opportunities tied to the brand
  • Ensure all content aligns with confidentiality expectations and reflects UHNW standards
Compensation: Open for discussion/based on experience, healthcare benefits, PTO

Location: New York City with flexibility to travel often

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